Hello! My name is MaryJo and I am excited to welcome you to my little corner of the web. I am a personal development coach that aims to empower women over the age of 40 to live more satisfying lives by learning how to unlock their full potential.


A wife, mother, and dog mama, I reside in Western New York. As I was approaching my 50th birthday, along with my 30th wedding anniversary, and becoming an empty nester all at the same time – it just felt right to start a new chapter in life. So, I enrolled in coaching classes and began a blog to celebrate midlife women. Fast forward a few years, and I am a certified life coach that caters to adjusting mindset and continual growth for women over 40. 


When I am not coaching or writing articles for my readers, I enjoy working on my food blog,, and creating personal development planners and journals. I just recently launched a private label rights shop where other bloggers and coaches will find content and tools that can be branded as their own.


Some fun facts about me:  I am obsessed with all things 1970s, especially the music. I am also a die-hard fan of the Buffalo Bills and of true crime. If I could be anywhere, doing anything, I’d choose to be on a beach reading a book by day, and enjoying a concert at night.


Take a look around. Learn. Comment. Share. I’d love to hear from you. And please, join me so we can journey through midlife together with the best possible mindset, creating a joyous and fulfilled life…